Southbound is inspired by Southern hospitality and stands against the notion that faster is always better. Our Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking the right speed. Savoring the hours and minutes and people in our lives instead of letting them slip by. Doing everything as well as possible, instead of as fast as possible. That's what creates a life well lived.
We believe in smooth and intentional, not reckless and sloppy.